Client
Independent
Year
2025
Role
0 → 1 solo creator — took it from initial concept and validation through UX, workspace architecture, packaging, and launch
The Challenge
Goal: Rapidly test a product hypothesis in a niche consumer market within a strict 1-month timeframe.
Problem: Tarot practitioners lacked a unified, aesthetic digital workspace, relying on scattered tools.
Solution: Build and test a dedicated digital operating system from scratch.
Product Architecture & UX
Environment: Designed and built fully inside Notion as an all-in-one workspace for rapid deployment.
Architecture: Structured core databases for client logs, spreads, and financial tracking.
UX Strategy: Focused on simplicity and fast setup rather than complex custom code.
Packaging & GTM
Branding: Developed a cohesive visual identity, positioning, and copywriting tailored to the niche audience.
Channels: Deployed across Gumroad and Etsy.
Validation: Generated initial paying customers within the first month.
Key Takeaway
Proved that a lean, solo-executed 1-month MVP is an efficient way to validate demand and achieve product-market fit in a specialized sector.