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DocFlow: Document services platform

Online document flow platform for visa applications
Context

DocFlow is a fully online alternative to traditional visa centers, turning consular forms and supporting documents into guided digital flows for complete visa packages.

DocFlow: Document services platform

Online document flow platform for visa applications
Context

DocFlow is a fully online alternative to traditional visa centers, turning consular forms and supporting documents into guided digital flows for complete visa packages.

Client

Self‑founded, bootstrapped product (three‑person team).

Year

2017–2019

Role

Product & growth lead — designed end-to-end form flows, UX/UI and onboarding, drove acquisition via contextual ads, optimized CAC/MRR, and ran CRO with GA + Yandex Metrica.

Design Process

The goal was to create a clear, trustworthy interface for passport and visa workflows. I went through project analysis, research, JTBD and task flows, then built a design system, iterated on screens, tested key scenarios and finalized the product.

Design concept

Design concept is designed to feel orderly and trustworthy. Clear structure, calm visuals, and intuitive flows guide users through passport and visa tasks without stress. Soft contrasts and balanced typography keep navigation familiar and transparent, so every step of the process feels under control.

project analysis

research

problems & solutions

JTBD

task flow

design

routine

design system

testing

finalization

Problems and Solutions

The design was based on real user problems and needs, identified through interaction scenarios with the personal account.

Design Process

The goal was to create a clear, trustworthy interface for passport and visa workflows. I went through project analysis, research, JTBD and task flows, then built a design system, iterated on screens, tested key scenarios and finalized the product.

Problems and Solutions

The design was based on real user problems and needs, identified through interaction scenarios with the personal account.

User Pain Points

  • Document information is constantly changing, and the completion requirements are unclear.

  • I don’t understand where I am in the application process.

  • Notifications are scattered across different sections, so I can’t see everything at once.

  • A huge number of steps are spread across different screens.

  • There is no personalization.

Solutions

  • Personalized home page, smart search based on life situations, a redesigned menu, and services page.

  • Step-by-step application interface with a progress indicator.

  • Centralized notifications about deadlines, statuses, and required actions, organized into categories.

  • Fewer steps and automatic saving of entered data.

  • Ability to customize the interface to suit individual needs

JTBD

01

I want to submit travel documents fast, without extra bureaucracy.

02

I want to track my application so I know what’s next.

03

I want to submit documents remotely and save time.

04

I want to book an embassy appointment at a convenient time.

05

I want everything handled in one place.

Design concept

Design concept is designed to feel orderly and trustworthy. Clear structure, calm visuals, and intuitive flows guide users through passport and visa tasks without stress. Soft contrasts and balanced typography keep navigation familiar and transparent, so every step of the process feels under control.

Account Dashboard

All applications, documents, and statuses are gathered in one place. Users can track each step of the process, upload data, and quickly return to the actions they need.

User Pain Points

  • Document information is constantly changing, and the completion requirements are unclear.

  • I don’t understand where I am in the application process.

  • Notifications are scattered across different sections, so I can’t see everything at once.

  • A huge number of steps are spread across different screens.

  • There is no personalization.

Solutions

  • Personalized home page, smart search based on life situations, a redesigned menu, and services page.

  • Step-by-step application interface with a progress indicator.

  • Centralized notifications about deadlines, statuses, and required actions, organized into categories.

  • Fewer steps and automatic saving of entered data.

  • Ability to customize the interface to suit individual needs

Contact

Whether you have a question, a project idea, or just want to say hello, I'd love to hear from you. Reach out and let's start a conversation.

Copy email

My time

Contact

Whether you have a question, a project idea, or just want to say hello, I'd love to hear from you. Reach out and let's start a conversation.

Copy email

My time

Contact

Whether you have a question, a project idea, or just want to say hello, I'd love to hear from you. Reach out and let's start a conversation.

Copy email

My time

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